Str8Up, a high-energy dance band, delivers custom live performances to Northeast Florida venues and special events.

Str8up plays a wide range of music that appeals to people of all ages. They cover the classic sounds of Motown, disco, R&B, and many of today's top artists, such as Bruno Mars, Ed Sheeran, Pharrell, Beyoncé, and more. The band has five talented musicians that add smooth vocals and killer grooves guaranteed to keep any audience on their feet and dancing. 

 JC Hatfield has played music professionally since he was 18. This singer, songwriter, and harmonica-playing guitarist opened for renowned performers, including Doc Watson and T. Graham Brown and he has performed from Florida to California.

His singing voice is sometimes similar to Willie Nelson's, and JC sings material from Willie, Guy Clark, Merle Haggard, and many others.

JC Hatfield has thousands of miles under his wheels, having toured professionally for years. Now, he performs close to his St. Augustine home and can often be found at the Mill Top Tavern.

Brandon Noreck, a Nocatee-based artist, developed his talent in Nashville, Tennessee's vibrant tapestry of country and pop music. Propelled by the encouragement of his teachers, Noreck pursued a degree in sound recording technology. However, his love for music led him to perform, not record.

From Dade City, Florida, population 7,265, where everyone knows everyone and loves country music, Emmet Stevens, Jr. is the son of a preacher. He first sang in public at age 11 in his dad’s church. A few years later, he picked up the guitar during a break from college and never went back to school.

Emmet writes his own songs and performs frequently with his band, opening for LOCASH, Jerrod Niemann, Josh Turner, and the Bellamy Brothers. They perform at more than 200 gigs a year. As a group, they most often play well-known covers designed to get the crowd moving and singing along.

Rob Wiliford wears many hats: singer, guitarist, songwriter, and producer. When he has the time, he returns to his native state of North Carolina, fishes for bass, and eats at Waffle House as often as possible.

Until recently, Rob toured as Luke Combs guitarist, and they have shared many hit country songs, written or co-written by Rob. Both from North Carolina, Luke met Rob at the suggestion of Luke's roommate who was the son of Rob’s science teacher. Their first hit together, “One Number Away.”

From Portland, Oregon, it’s easy to understand that Dave first gravitated to rock music, not country music. That changed when Ty Herndon recorded Dave's song, “I Want My Goodbye Back,” and it became a top-five country hit.

Dave moved to Nashville and was delighted to learn one of Nashville’s secrets: songwriters of all genres gather there. Over the years, Dave was a staff writer for several companies, including Reba McEntire’s Starstruck Writer’s Group. In fact, Dave’s first # 1 hit was Reba’s hit, “Somebody.”