Inside So Mermazing Boutique on St. George Street in St. Augustine, Fl

So Mermazing - St. George Street

This shop on St. George Street is all about mermaids, with mermaid-themed merchandise.

123 St. George Street, St. Augustine, FL, 32084
  • (904) 217-3420

Hours of Operation

Come In, We're Open!
11:00 am - 7:00 pm
Mon - Thu:
10:00 am - 9:00 pm
Fri - Sat:
10:00 am - 10:00 pm

  • So Mermazing is an "ocean-inspired boutique" in downtown St. Augustine that began as a line of merchandise at the Artsy Abode and now has a shop all its own, where shoppers will find everything a mermaid or mermaid-lover could desire.

    Hats, t-shirts, jewelry, and more are offered at the boutique, all mermaid-themed.

    So Mermazing has 2 locations. The other is located at 41C King Street, while this one is located in the heart of the Historic District at 123 St. George Street.


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