Taste of Latino Festival

On Sunday, October 4, 2026, the Hispanic Cultural Resource Foundation (HCRF) hosts the St. Augustine Taste of Latino Festival, from noon to 6:00 p.m. at Francis Field. The festival is free for general-admission attendees, who can then purchase tastings at each booth and vote for their favorites in the popular vote. The organization sells tickets for a VIP section and to participate as a judge.

The HCRF is a 501c3 organization, headquartered in Brooksville, Florida, whose mission is "to meet the educational and financial needs of the Hispanic/Latino American community within the United States."

The Taste of Latino Festival

Featuring an Empanada and Cuban Sandwich Smackdown, the festival invites contestants to enter their best Latin dishes, including tacos, paella, empanadas, and Cuban sandwiches. Attend and taste the food, enjoy the music of Vaya DJ and Sons, participate in Zumba classes, and watch dance performances. 

Event Details

Admission: Free for General Admission. Purchase food samples and enjoy the entertainment. 

Note: The ticket prices below include fees and are for those who purchase tickets in advance online. Prices are higher on the day of the event.

• VIP ticket: $89.94 for teens 15 and older and adults; $38.09 for children ages five through 14. This includes seating in a special covered area from 12:30 to 4:30 p.m., complimentary samples of Latin food contest entries, and unlimited cafe refreshments.
• VIP 4-pack: $319.08
• VIP Gold Official Judge Seat: $157.34. This includes a special seat in the judging area from 12:30 to 4:30 p.m., and an official judge's apron.

When: Sunday, October 4, 2026, from noon to 6:00 p.m.

Where: Francis Field, 25 West Castillo Drive, St. Augustine, Florida 32084