Shopping 101 in St. Augustine

Learn all there is to know about where to shop in St. Augustine and the best places to check out for Black Friday and Small Business Saturday!

  • It’s here! My favorite weekend of the year and basically the only thing that encourages me to tolerate every other miserable day of life that doesn’t consist of shopping until you are dropping—Black Friday Weekend! And lucky for us, St. Augustine has tons of shopping at every corner of town and a huge variety of wares. Whether you’re decorating a house, accessorizing, or looking for the perfect bottle of wine, St. Augustine’s local businesses are ready to help visitors find anything and everything their hearts desire.

    If you’re a vacationer and you don’t know where to start your shopping, make sure you educate yourself first on the main areas around town. There are 5 distinct shopping districts in St. Augustine: Uptown, St. George Street, Downtown, the Outlets, and US 1 South. Each caters to different crowds and different needs, but all are equally satisfying for the compulsive shopper. 

    St. George Street

    Location: Um…St. George Street? West of Charlotte Street? East of Cordova? Right smack dab in the middle of downtown St. Augustine? I don't know how else to qualify it.
    Specialties: Souvenirs, knick knacks, specialty shops, swords, wine and cigars, any random shop you can imagine.
    Shopping Events: Downtown Bazaar at the Colonial Quarter

    Shopping central for many visitors to the nation’s oldest city, St. George Street is packed with boutiques, indoor shopping strips, and souvenir shops. It’s the main place for vacationers to spend their money on everything from souvenirs to local goods. There are specialty shops for wines, tobacco, spices, sauces, and even magic (as in, the Magic Shop that offers free shows daily), plus a number of stylish boutiques that women of every age will enjoy (even rebellious teenagers can't say no to Earthbound).

    Florida is known for its citrusy and fruitful wines. Taste and discover a bottle for yourself at shops like Vino del Grotto, where in-store wine flights are encouraged. For fun and colorful housewares, check out the assortment at Red Pineapple. There are also shops that sell retro knick-knacks, like Magnet Force’s array of John Wayne (aka MY HERO) and Marilyn Monroe gifts. A colorful variety of souvenir shirts are available at Materialistic and if you’re lucky, you may find a very slightly damaged one in your size on the sales rack for a low price. All down St. George Street there are shops with swords, shops with retro candy, and shops for your inner geek. 

    Colorful St. Augustine shirts are available at Materialistic on St. George Street.


    No matter what your preference, St. George Street is all about variety. The other great thing about shopping here? There are tons of food options! You can grab coffee at City Perks Coffee near the Old City Gates to start your shopping trip. Full-service restaurants like the Bull & Crown or Pizzalleys sit within walking distance of your favorite shops. If you're looking for something to grab and go, the Hyppo has their delicious natural popsicles in a variety of crazy flavors. Just make sure you respect any store signs that ask you to finish your food outside.

    On the second to the last Saturday of every month, the Colonial Quarter hosts a Downtown Bazaar. Local craftsman sell their wares, including soaps, jewelry, home decor, gifts, food, and more. There's also live music and entertainment, and the event is pet-friendly!


    Location: North San Marco Avenue, just south of the Mission.
    Specialties: Special occasion gifts, cute cards, collectibles, antiques, craft stuff.
    Shopping Events: Uptown Saturday Night

    Uptown St. Augustine is located on North San Marco Avenue, around the area of the Mission Nombre de Dios. Visitors will find a variety of home décor shops, furniture stores, small cafes, antique houses, and clothing boutiques. These shops especially capture the local feel of St. Augustine and are a great place to shop for special occasions like birthdays, baby showers, and weddings, and to buy additions for your craft room. Declaration has an assortment of cute gifts, and St. Augustine Paper Company helps visitors and locals with all their stationery needs. The antique shops in the area are also great for finding hidden gems and collectibles, with an impressive assortment available at A Step Back in Time and multi-level shopping at Uptown Antiques.

    As far as eating while you shop, there are amazing croissants and coffees at Les Petite Pleasures. Luli's Cupcakes offers some delightful sweetness for a grab and go snack. For dinner? The local Raintree Restaurant is within walking distance of the shops. It's a sit-down restaurant with an elegant menu.

    There are several furniture and interior design stores in Uptown St. Augustine, including DHD Home shown here.

    On the last Saturday of the month, Uptown San Marco hosts Uptown Saturday Night—a shopping event where stores keep their doors open later and serve wine and snacks. The antique shop owners will answer any questions you have about the items in their store. Shops like ETC. Furniture, DHD Home, and Sofa Tuckers will help you pick out the perfect piece to decorate the interior of your home.

    The Outlets

    Location: Near I-95 and SR 16.
    Specialties: Name-brands for low prices.
    Shopping Events: Insanely awesome Black Friday sales, Labor Day weekend sales, etc.

    Savings abound at the outlet malls in St. Augustine which consists of two sides: the St. Augustine Premium Outlets and the St. Augustine Outlets. The Premium side includes outlets for J. Crew, Polo Ralph Lauren, Vans, Brooks Brothers, Ann Taylor, Rockport, Tommy Hilfiger, Banana Republic, Nike, Adidas, and more. The St. Augustine Outlets are home to Saks Fifth Avenue Off Fifth, the Bath and Body Works Outlet, Kate Spade, Cole Haan, American Apparel, Dooney & Bourke, and Gucci amongst others.

    People drive in from Jacksonville, Ponte Vedra, and Palm Coast to enjoy affordable luxuries from the St. Augustine Outlets. It’s almost a guarantee that there’s some kind of sale going on in every store.

    The Outlets are a great place to go for any big shopping weekend, starting of course with Black Friday. Most stores have an email list that you can sign up for in order to hear about upcoming store promotions like BOGO sales and store credit cards that can save you even more on your purchases. Definitely visit for Labor Day weekend, Memorial Day weekend, Tax Free weekend, and during the holidays for super savings.


    Location: On East King Street, Aviles Street, and everywhere except St. George (but also St. George).
    Specialties: Art, home décor, and more art.
    Shopping Events: First Friday Art Walk.


    St. George is the central place for shopping, but there are clusters in the surrounding areas downtown and in the side alleys with cool stuff to check out. On King Street, around the Plaza, and down Aviles Street, visitors will find an abundance of art galleries. In the Lightner Museum, there are several art and antique shops to browse through. On Cordova, there’s a book shop, consignment boutique, and a shop for pet-lovers. On the surrounding streets of St. George, like Hypolita and Treasury, explore around to find more wine and spice shops, consignment stores, and antiques.

    On the first Friday of the month, businesses keep their doors open late and serve wine and appetizers as part of First Friday Art Walk. Gallery owners will share information with visitors and may even feature a one-night exhibit for a traveling artist. Also, the St. Augustine Art Association will have live music, food, drinks, and works of art by St. Augustine residents of all ages.

    US 1 South

    Location: At the intersection of SR 312 and US 1, and all around.
    Specialties: Good old-fashioned American national chains where there is a place for everything and everything is in its place.
    Shopping Events: The Minute You Remember You Forgot to Pack Your iPhone Charger.

    US 1 South is where locals shop for the big name items at big name stores. You’ll find Target, Marshalls, Ross, Barnes and Noble, Bealls, Bed, Bath, and Beyond. If you’re looking for items to spruce up the house or create homemade gifts for loved ones, you’ll find Hobby Lobby and Michael’s. And of course there’s the Small Mall, with a JCPenny and Belk.

    US 1 South has the familiar stores that most visitor will find anywhere in the country. As such, there may not be anything particularly local to purchase, but if you find yourself in need of something specific during your vacation and you want to find it with ease, these stores will be able to help.

    Sometimes when you go on vacation, you forget to pack your iPhone charger, or you need diapers, or someone is sick. If there's a travel emergency, this area has all the stores that are familiar to most people and near and dear to our hearts. It's where you can stock up on those necessities you forgot to pack, or purposely didn't pack because you planned ahead and knew you'd be able to buy it in St. Augustine. Good thinking! You're very smart!

    Now that you have some useful info about the different areas of St. Augustine for shopping, let's take a look at the Thanksgiving weekend, beginning with Black Friday.

    Black Friday Weekend (which also consists of Small Business Saturday, Still Shopping Sunday (©Alex Pooler), and let’s not forget the newest addition to the capitalism calendar, Cyber Monday. Oh and let’s be more honest and admit that some of us are ashamed to say that we’re standing outside stores as soon as Thanksgiving dinner ends. No shame! Some people are happy to work late on Thanksgiving because we all know dinner ends around 3 p.m. anyway, plus, who doesn't like getting paid time and a half. That’s SO much more money to use when you get off of your shift at 3 a.m. #worthit

    Black Friday

    A table of dazzling earrings at Sunburst Crystal in St. Augustine.

    No, it’s not called Black Friday because it’s a horrible dark day marred by chaos and distress, but rather, because people have so much fun shopping for their friends and family (*cough* themselves) that they send store profit margins out of the red and into the black.

    The biggest location for Black Friday in St. Augustine is definitely our legendary outlet malls: The St. Augustine Premium Outlets and St. Augustine outlets. A lot of the stores will be opening at 6 p.m. on Thanksgiving Day on the St. Augustine Outlet side, including Saks Fifth Avenue OFF 5TH, Toys R Us Express, Zales Outlet, and my personal favorites, Cole Haan and Kate Spade.

    On the Premium side, we have everything opening up at 6 p.m. on Thursday, November 22, 2014, and special sales going on everywhere.

    Small Business Saturday

    Now that you’ve hit the outlets and bought all those pairs of shoes and clothes for "mom", it’s time to turn your attention to the Historic District of Downtown St. Augustine, St. George Street, and Uptown. These areas will be celebrating great sales as part of Small Business Saturday. Shop boutiques, antiques, and specialty shops to support our local shopkeepers who are keeping St. Augustine's shopping scene trendy and with the times.

    Cyber Monday

    Even though this is the Ancient City, we’re still in touch with the modern market.

    Here are some local deals happening for Cyber Monday.

    For more shops, check out our Shopping section under Things to Do in St. Augustine.

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Updated: Monday, November 24, 2014

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Alex Pooler

As Content Editor for, Alex writes and edits everything from articles to business profiles to events. She likes manatees, orange juice, and getting into a hot car on a scorchingly hot Florida summer day after being in AC for hours.